Soluzione Group
Brannding Intelligence
Media Relation Strategy
Social Media Relation
Middle East & North Africa Comunication

Integrated Communication

Communicate abroad, particularly on fast growing markets, is fundamental for Italian and European companies aimed at growth and internationalization. The project SG Middle East & North Africa is developed to assist Italian and European companies that want to correctly interpret the selected markets and promote their brand with communication strategy direct on the territory.

To support companies in this path SOLUZIONE GROUP has entered into two major joint ventures with leading Public Relations and Communication agencies: WATERMELON COMMUNICATIONS and PRESMA RP.



SOLUZIONE GROUP offers the opportunity to have a unique partner in Italy to which entrust projects of strategic communication in line with the socio-cultural context of each country in the MENA. Thanks to the active relationships through PRN-Public Relations Network, of which it was promoter and founder in 2005, is able to provide support and consultancy in the EU area, Asia and the Americas. Our designs contain a perfect mix of activities for the trade and the consumer, and it is developed in three different, but integrated, areas:


Advertising and Media Planning

Soluzione Group can be your partner offering its expertise to draw a communication campaign and define a succesful media planning, and specifically provide:

• Graphic development of communication materials
• Design of advertising campaigns
• Advertising management, media planning and buying


Media Relations Strategy

Soluzione Group has implemented its own working methodology based on a strategic planning, a content organization by objectives, a constant results monitoring to allow the regular flow of information and to obtain the best visibility and media coverage.

Being able to manage effective relationships with press means to assure visibility and to hold a powerful echo, able to spread the voice of the company in thousands of published magazines.

Soluzione Group, after years of experience in this area, and with the local support of its partners, offers to clients a very qualified service of Press Office, which is perfectly integrated with the organization of the company. This service produces an increase of the company’s brand awareness, more visibility on the reference markets, a significant value to the advertising campaigns and an effective support to commercial activities.


Events, Fairs and Exhibitions

Integrating the continuous media relations activity, we support companies in the design and management of corporate events and companies’ presence at dedicated industry fairs.

Important appointments for the company can be events and roadshows. Soluzione Group is able to create, plan, organize and manage any type of event the client need to develop in order to meet the audience, being that the consumer market or a professional niche. The management has a wide range of option, from the choice of a special and exclusive location, as for corporate and finance presentation, or a roadshow, a traveling event, routed through different venues to launch new products and services. From its headquarter in Italy Soluzione Group can coordinate company’s events and roadshows in the entire Middle East and North Africa, thanks to the local support of its partner agencies.

The fair is even nowadays, an important public moment for the company where to expose, communicate with customers and prospects, and inform about initiatives and products the media of the sector, usually attending this type of events. Therefore it is important to be prepared to welcome visitors and journalists, prod their visits to the stand, prepare complete and up to date press kits, visit the pressroom and monitor the competitors.